Setting // With over 20 years of experience, the artist behind MAB is a renowned jewelery and product designer. In his work he has specialized in producing exclusive masterpieces from coins. He transforms every coin into something unique, by working out the original artistic design in the finest way. All of his pieces are handcrafted unique pieces, which are partially refined with diamonds and which are therefore only available in very small editions.
Challenge // The artist wanted to take the next step and visually brand his business as the reputation of his work has attracted more and more international customers.
Solution // Based on the initials of his undertaking and the shape of his trinkets, I developed a monogram that reflects the fineness and high quality of his work. For the business card, I used discreetly colored fine paper and had the monogram embossed with golden hot foil to reflect the material from which the pieces of jewelry were made.