Branding · How to

 

Time for a new story?

Tell your brand’s story in a new, more relevant way. Here’s what I do:

 

 Step 1 · DISCOVER

Discovering your Business is asking questions. Don't give answers until you've explored the questions. What are your values? What are your benefits? What makes you unique? What do your users need? . . .Every business is a reaction of a need human beings have. A Business turns into a Brand if its character connects strongly emotionally with your customers. We don´t just sell a product to the world. Because life isn´t about that. Life is about experience. Let´s create the best. Let´s create an experience out of your heritage, believes and needs in connection with the heritage, believes and needs your customers have. Let´s get in touch!

Language and Design can carve out this identity with words, colors and shapes. They are tools to create a strong character which is easy to identify and recognize. The goal is to get a deep understanding of the business´s heart and let that speak directly to the people you want to connect with and sell your product to.

 

Step 2 · DEFINE

The characteristic attributes of your companys' and your customers' needs come together to build your identity. Which exact attributes are that? We filter & focus on the essentials. We define a charming strategy: content-related & visually. We set up the language and the design to carve out your identity with words, colors and shapes plus the needed haptic elements for printed products. We define your brand’s promise, personality, visual positioning and architecture. 

 

Step 3 · DESIGN

Not many words words needed here. It's all about the craft of graphic design now. I transport our strategy into your new design. I start to visualize what we set up. I provide sketches and prototypes.

 

Step 4 · DEVELOP

User Testings, Correction Loops. Developing is about getting as close as possible to perfection of our goal: Crystalize your uniqueness, transform it into design, connect with your customers. We finalize language and design. I implement it.

 

Step 5 · DELIVER

Let's give birth to your baby. Final designs are delivered to the developer and printer.

 

Step 6 · LAUNCH

Thanksgiving Festival. We celebrate.